A safe sanctuary is the ultimate luxury during turbulent times. As more consumers seek exclusive experiences offering enhanced safety and flexibility, private club memberships in the travel and alcohol industries have soared.
1. Exclusive Resorts
Exclusive Resorts has number of luxurious destinations across the globe.
Established in 2002, Exclusive Resorts is a members-only vacation club for upscale travelers with premier destinations right here in San Francisco. The elite vacation club provides members with coveted access to an on-site team of experienced staff and VIP benefits through luxury brand partners such as Barton & Gray Mariners Clubs and Sentient Jet. Despite travel restrictions, the Exclusive Resorts’ August 2020 membership sales performance is the best it has been in six years. The club marked a 237% increase in July, which proves that personalized service and exclusivity are priorities during the pandemic.
2. Stones Black
Members of Stones Black have access to premiere wine selects.
Earlier this year, Lawrence Fairchild of Stones Wine, Napa’s “Hermès of wine,” launched Stones Black, a premier membership for clientele looking for high-level access to wine selections. Just 500 invitation-only memberships are available. Some of the benefits members can enjoy are priority invitations to sold-out Stones Wine events held around the country, including dinners at Le Bernardin in New York and Blackberry Farms in Tennessee. In addition, members have the opportunity to attend private tastings with proprietor Fairchild in Napa Valley. After an overwhelming response to the initial launch, Fairchild is planning to extend a second round of invites in early 2021.
VistaJet makes air travel glamorous and stress-free.
The first and only global private aviation company, VistaJet, acquired the largest fleet of privately owned Bombardier business jets to fit any flight requirements, making a getaway out of San Francisco easier than ever. As travelers continue to seek elite travel experiences, VistaJet reported a 320% worldwide membership increase from July 2019 to July 2020. Providing exclusive jet-to-yacht service alongside multilocation escapes with an emphasis on immersions in nature and health-enhancing activities, VistaJet has evolved into one of the most sought-after membership aviation businesses today.