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6 Launches From San Francisco's Clean Beauty Brands

Laura Eckstein Jones | September 25, 2020 | Style & Beauty

The latest products from San Francisco-based clean beauty and wellness brands will keep you glowing all year long.

Ayla.jpgAyla’s luxurious Sea Soak


Founder Dara Kennedy travels the world to source the best clean and sustainable beauty products, and this latest launch is no exception. Made with skin-soothing, detoxifying ingredients including kelp seaweed harvested by foragers off the coast of Santa Cruz and sea salt from a salt artisan in Big Sur, this luxurious bath kit will reinvigorate the body and mind. Ayla Sea Soak, aylabeauty.‌com

Cleanser.jpgHerbivore’s Pink Cloud is the brand’s first facial cleanser.


Known for its highly effective clean formulas housed in sleek, oft-imitated packaging, Herbivore has achieved cult status with its beloved products, including the Blue Tansy resurfacing mask and the Coco Rose exfoliating body scrub. The brand’s first facial cleanser, Pink Cloud, has a lovely, creamy, jelly-like consistency, and contains powerhouse botanical ingredients including tremella mushroom, a plumping agent that holds 500 times its weight in water, and rose water and coconut water to hydrate and nourish the skin. Herbivore Pink Cloud creamy jelly cleanser,

vice.jpgFleur Vibrante Serum Cerat by In Fiore defies signs of aging.


Julie Elliott has garnered a legion of fans with her genius line that combines the best botanical ingredients with time-trusted Japanese skincare practices. Her latest invention, Fleur Vibrante Serum Cerat, contains a high concentration of beta carotene, which helps restore elasticity and improve overall skintone. “This is my dream product,” says Elliott, who notes that the serum feels like a gel and penetrates instantly without oiliness. “We’ve reinvented the experience, texture and feel of a balm and truly saturated it with actives.” In Fiore Fleur Vibrante Serum Cerat, infiore.‌net

KAMUDREAM01.jpgKamu’s Dream drops promote restful sleep


The amount of CBD and cannabis brands out there is staggering right now, but new company Kamu stands out by integrating both cutting-edge science and ancient wellness practices. The first items in its repertoire include Vitality, a daily supplement designed to strengthen immunity; Dream, an evening go-to for improved sleep; and Recover, a balm that helps relieve muscle and join pain. Kamu Vitality, Dream and Recover,


For its latest release, direct-to-consumer personal care brand Native took inspiration from different areas of the country. The Coastal Oak & Amber scent recalls the Pacific Coast, where the woods and the ocean come together. Native Coastal Oak & Amber body wash and deodorant,


True Botanicals perfected this nondrying purifying mask.


Unlike many other detoxifying masks on the market, this one takes care to not strip skin of essential moisture. Ultrafine glacial clay combines with squalane and activated bamboo charcoal to gently remove impurities. Pacific Glacial detoxifying mask,

Tags: beauty

Photography by: In Fiore photo by Vicen Akina; all other photos courtesy of brands