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8 Not-So-Average Items to Nail Normcore

Laura Zhen | October 27, 2014 | Story Fashion

Normcore, which refers to the revival of dull “dad” apparel among millennials, spread by accident. “It doesn't really make sense to identify normcore as a fashion trend—the point of normcore is that you could dress like a NASCAR mascot for a big race and then switch to raver-wear for a long druggy night at the club,” K-Hole, a trend forecasting group notes in a Facebook post. “It's about infinitely flexible, sunny appropriation.” For some reason, that explanation confuses us even more. But when it comes to normcore, we know it when we see it.

In a city where functionality is second nature, normcore isn't a trend so much as a lifestyle. If you already wear practical fleece jackets and rubber sandals, no need to hide your shame like a Velcro wallet in your khaki cargo shorts. Not sure you’re normcoring right, but not brave enough to venture into a Gap? We’ve taken the liberty of gathering eight items in local shops that will help you stand out, rather than blend in, in a barrage of designer duds.


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