At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


Love is a battlefield (exist) - 0

Angela De Claro | February 16, 2012 | Lifestyle Story City Life

All walks of life gathered at Justin Herman Plaza Tuesday to participate in the city’s annual Valentine’s Day pillow fight.

The battleground was buzzing with excitement as 6 p.m., the official start time, approached. The first chime from the Ferry Building sounded, and the crowd began a countdown: “Three, two, one!” Then the chaos of hundreds of pillow-fighting revelers began. Latecomers pushed their way through the crowd—the timid ones took baby steps toward the fight until their adrenaline rush took over.

The whole plaza was filled with people laughing, screaming, and coughing on feathers. Lots of feathers. What made it even more hilarious was that people were dressed in costumes—everything from dinosaur and baseball player outfits to pink tutu headdresses.

Nico, a three-year-pillow-fight veteran, with blue neon lights wrapped around his body, gave me some advice: “Fight with people who have smiles on their face, because the other people just want to hurt you. The smaller they are, the more vicious. Don’t wear a costume because everyone will beat on you. Or do, if that’s what you want,” and lastly, “Don’t breathe in too quickly either; I’ve choked on a couple of feathers at this point.”

Wise words, my friend. I learned the hard way. Next time I’m bringing a scarf to cover my face.

Check back tomorrow for our original video of the event.


Photography by: