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August Sebastiani On Business During The Pandemic

Laura Eckstein Jones Laura Eckstein Jones | October 2, 2020 | People

The president of 3 Badge Beverage Corporation finds that patience and appreciating the little things go a long way when it comes to being happy, especially during a pandemic.

AugustSebastianiVineyard.jpg

How would you describe your mission? To introduce consumers to the diversity of high-end spirits. We scour the globe looking for products that celebrate affordable luxury with brands that meet our high standards.

How are you helping the community? We’ve looked at a number of options to help our restaurant partners stay afloat. We started with donating $1 for every bottle sold from our wine portfolio to C.O.R.E. (Children of Restaurant Workers) throughout shelter in place. We’ve also tried to support with to-go packaging that restaurants don’t already have on hand for to-go cocktail programs, and are distributing masks to local restaurateurs so they have one less added expense to worry about.

What does the world need more of now? Patience. It’s amazing how far a little patience can go to understand where others are coming from and what personal challenges they might be facing.



Tags: the power issue

Photography by: Courtesy of 3 Badge Beverage