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Brand to Know: Ethanmade & Co.

Lauren Murrow | October 9, 2012 | Lifestyle Story Shopping

For obvious reasons, San Francisco is ground zero for biker-friendly bag brands--Timbuk2, Freight, Chrome, and Rickshaw among them. Ethan Jamison sets himself apart from the nylon-and-plastic masses with minimalist, grown-up design that looks equally sleek off the saddle. The Bayview-based designer started making his own bags at UC Davis, where he majored in art and dabbled in metalworking. Ethanmade's three original styles--the Penny, the Grace (pictured), and the Utility--were based on friends' toteables wish lists. All avoid unnecessary frills without skimping on raw materials, lilke heavyweight waxed canvas, 8-ounce cowhide leather, solid-brass hardware, and copper rivets. A one-man operation, Jamison focuses on made-to-order design. He encourages special requests (a business model he refers to as "forcing customer connections") that can range from a custom, laser-cut tag to waterproof fabric. This month he'll add a new silhouette: a military-inspired roll-top backpack.

Established: December 2009

Founder: Ethan Jamison

The Goods: Waxed canvas and twill backpacks and duffels ($210 to $410)

Find it: Piper's Shoe Parlor, 1682 Haight St. (at Cole St.), 415-553-6884, ethanmade.com



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