At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


Brunch Madness Elite Eight: (1) Plow Vs. (4) Zuni Cafe

Theodore Gioia | March 28, 2014 | Story Restaurants

Who has the best brunch in the city? Our first ever Brunch Bracket pits sixteen of the city's most popular brunch spots in a single elimination, fight-to-the-death tournament. Our food editor Rebecca Flint Marx seeded the contenders, but it's your votes that decide who wins. Every weekday, you'll have a chance to vote on the day's matchup until we decide our ultimate winner. Yesterday, number five seed El Techo de Lolinda knocked out number one seed Foreign Cinema in the biggest upset of the tournament.

Winner: Zuni Cafe 68%. Runner-Up: Plow 32%.

Today's match-up:

(1) Plow
Address: 1299 18th St. (at Texas St.)
Signature Dish: The Plow (two eggs, two lemon ricotta pancakes, crispy potatoes, and choice of house-made pork sausage, Nueske bacon, or chicken apple sausage)
Vibe: Midwest comfort with San Francisco food
Representative Patron: Anyone who has read the menu description of the Plow
Weakness: Probably isn't going to be a regular set in the second season of Looking

(4) Zuni Café
Address: 1658 Market St.
Signature Dish: The Zuni Burger, with house-ground beef, grilled rosemary focaccia, and Zuni pickles
Vibe: Quietly stylish—a space you actually want to spend an hour waiting in
Representative Patron: Anyone in search of what is arguably the city's greatest Bloody Mary
Weakness: The legendary roasted chicken still isn't really brunch food—you're out of luck if you want eggs and bacon

Do you want to spend your Sunday waiting for roast chicken or waiting in line? Do you come to brunch for breakfast or burgers? Will the breakfast workhorse or the bohemian cafe emerge victorious? Vote here to let us know your pick. The poll will be open for 24 hours, so jump onto Twitter and Facebook to rally your friends!

Follow along with the full bracket here.

Have feedback? Email us at
Email Theodore Gioia at
Follow us on Twitter @sanfranmag


Photography by: