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Chic pop-up mini-mall

Jennie Nunn | June 16, 2011 | Story Best of the Bay

“It’s pretty cool to be creating a food mecca where the freeway used to be,” says Robyn Sue Goldman, founder of Smitten Ice Cream, which recently sprang up in a semipermanent storefront as part of a new veritable open-air market, on Octavia between Hayes and Fell. Oakland-based architecture firm Envelope A+D provides the brains behind the project it calls Proxy: From now until 2015, the bons vivants of Hayes Valley will be flocking to 26 repurposed old shipping containers around the park Patricia’s Green for gourmet coffee (Ritual), ice cream (Smitten), and beer garden fare (Suppenk├╝che). By October, half of the spaces will be inhabited; on the way are 4505 Meats, Firebrand Bread, an art gallery, an outdoor theater, and retail shops. “A thriving artisan neighborhood is a perfect fit for Hayes Valley,” says Goldman. Finally, a pop-up you can count on. Well, at least for the next four years.


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