Freda Salvador Founders On Their Wardrobe And Skincare Necessities

Cristina Palomo Nelson and Megan Papay

When Cristina Palomo Nelson and Megan Papay saw a void in the market for cool-yet-functional footwear, they launched Freda Salvador in 2012. “We focused on updating and modernizing classic styles like oxfords, loafers and jodhpur boots,” says Nelson of the line, which operates out of a Sausalito office and has a store on Fillmore Street. Although several new styles launch per year, their design approach has remained consistent. “It typically starts by having a conversation about what we are missing from our own closets,” says Papay, who names “pound-the-pavement functionality” as a driving force. “How can we feel cool and comfortable all day as our lives switch from business owners to busy moms? Our collection is always evolving.” Here, Nelson and Papay share their favorite style and skincare finds.