The Key to Successful Property Sales in San Francisco

By Dale and Alla Team/Compass By Dale and Alla Team/Compass | June 29, 2021 | Home & Real Estate, People, Sponsored Post,

If anyone understands the value of property preparation and staging, it is the Dale + Alla Team. With over 30 years of real estate experience, the top-producing San-Francisco-based realtors, Dale Boutiette, J.D. and Alla Gershberg, MBA have been consistently ranked as a Top 100 Team in the Bay Area and in the Top 1% of San Francisco Realtors boasting over $500 million in career sales. One of the things that make their approach to selling homes unique is meticulous pre-listing property preparation. Since the data consistently shows that well-prepared homes sell faster and for a higher price regardless of market conditions, Dale and Alla leverage their expertise to help sellers achieve outstanding results in the competitive San Francisco market.


The Dale + Alla Team closely supervises the overall process of home preparation while working with a well-vetted vendor team and partnering with the Compass Concierge program that has helped their sellers gain access to more than $600,000 in interest-free loans for strategic home improvements. Their detailed property preparation plans are thoughtfully tailored for each clients’ needs from concept to launch. From a fresh coat of paint to updated light fixtures and hardware to additional modern-styled furniture, your property will be revived in a timely, cost-effective manner to ensure the best sale price possible.


The transformation of 336 Juanita Way is a fitting example: the Dale + Alla Team executed on a home improvement and marketing plan for this beautiful Tudor Home which resulted in it selling for more than half-a-million above the asking price during the height of the pandemic. With refinished floors, landscaping, professional home staging and more, 336 Juanita Way received a contemporary-style makeover resulting in 11 offers.


“(We focus on) the psychology of creating a lifestyle for potential buyers as well as creating a space that is as turn-key as possible”, says Dale Boutiette. “Producing the right look and feel to a home where buyers can visualize themselves living is really the key to successful property preparation.”


The Dale + Alla Team is ready to transform your home into a buzz-worthy property that San Francisco buyers will not want to miss. To see more examples of transformed homes under the direction of the Dale + Alla Team, visit:

Photography by: Openhomes Photography