Ah, spring cleaning. A time to revamp and declutter your wardrobe while making room for the new.
While it may have been tempting in years past to throw out whatever doesn’t make the cut, it's easier than ever to donate your clothes and contribute to the cycle of sustainable fashion while also earning credits towards the purchase of new items through the Farfetch app and website.
If you don't already know, Farfetch is a luxury online fashion retailer carrying products from more than 700 brands and boutiques around the world. Now, Farfetch teamed with online consignment store ThredUP to make your donations go farther.
They've streamlined the donation process, part of ThredUP’s Resale-as-a-Service initiative, creating the Farfetch Donate campaign. It's their effort to move away from the “take-make-dispose” model of the fashion industry, and instead encourage more sustainable consumption habits. Farfetch successfully launched a similar partnership with Thrift+ in the United Kingdom in 2019, and the service is now available to customers in the United States thanks to ThredUP.
“Resale is an inevitable part of fashion’s evolution and is the next emerging channel for apparel retailers,” ThredUP Co-Founder and CEO James Reinhart states in a press release. “Farfetch is one of the most innovative, forward-thinking companies in the luxury fashion industry, and we’re honored to power and scale their donation program and help create a more sustainable future for fashion.”
The customized retail experience begins on Farfetch’s website, where customers can find Farfetch Donate-branded “Clean Out Kits.” Once you receive your kit at home, fill it up with unwanted apparel, shoes and accessories before shipping it to ThredUP, or have it collected free of charge from the comfort of your home.
Once an item sells on ThredUP, sellers donate at least 50 percent of the total payout to their choice of a selection of charities, and the remaining payout is applied as a shopping credit on Farfetch.
Farfetch is committed to becoming the platform for good within the luxury fashion industry, and this partnership with ThredUP is an essential part of their commitment to their sustainability goal of becoming “more circular than linear” by 2030. Learn more and become a part of the movement by visiting farfetch.com.