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 Inside the new Mulberry boutique, designed by Universal Design Studio.

 The Mulberry storefront at 166 Grant Avenue.

 Bayswater bag in black forest, $1,350.

 Long-sleeve gathered dress in blurry bloom, $850.

 Tassel bag in ink blue, $1,650.

 Bayswater jacket in oak, $1,000.

 Lily bag with tassels in black forest, $1,200.

 Front-drape dress in soft boucle, $950.

 Bomber jacket in snowball white, $1,000.

 Del Rey bag in deer brown, $1,350.

 Cropped washed leather jacket, $1,000.

Mulberry Creative Director Emma Hill. Her top Bay Area stops: "The French Laundry is my favorite restaurant--I had the best meal of my life there! Also, Owl Tree bar is one of my favorite low-key places."

First Look: Mulberry's First West Coast Boutique

Lauren Murrow | June 21, 2012 | Lifestyle Style & Beauty Story Style Fashion Shopping

Mulberry, the high-fashion Brit label known for its classic lambskin and ostrich bags, opens its first West Coast store in Union Square today. "The city is a great fit with our brand," says CEO Bruno Guillon. "It's intelligent, modern, creative, and has a relaxed confidence." (Take that, L.A.) The sprawling 3,100-square-foot space was designed by Universal Design Studio--the same firm behind the brand's London and New York flagships--decked with white porcelain tiled walls, dark wood floors, and mirrored gold light fixtures. This is the first Mulberry store with a mezzanine, as well as a second-floor gallery space for collaborations and pop-up installations. Apart from the label's splurgy leather bags (check out the new Del Rey style, named after the "Video Games" songstress herself), you'll also find a range of jewelry, shoes, and womenswear. "This season we've used furry textures, earthy, natural tones, and multiple-print combinations as a consistent story-telling thread," says Emma Hill, the label's Creative Director. Her top picks: the full-skirt dress in black leather and the long goat fur coat in oak. Click ahead to scope out more fall 2012 highlights in-store.

Mulberry, 166 Grant Ave., 888-685-6856 ext. 6.



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