Giving Back Comes Naturally to Bay Area Beauty Brand True Botanicals

Nontoxic beauty brand True Botanicals will give away bottles of its new hand sanitizer to its customers and to those in need.

Since Hillary Peterson founded True Botanicals in 2014, the Bay Area-based skin care company has aimed “to inspire and empower all women to take the best care of themselves, each other, and the environment.” In this era of COVID-19, that mission feels more relevant by the day. The company’s tranquil Washington Square storefront, which houses an aromatherapy bar and a skin clinic offering custom facials, is temporarily closed during San Francisco’s shelter-in-place orders, but customers in need of self-care (and who isn’t?) can shop online for its luxurious, certified toxin-free products, like the Pacific Glacial Clay detoxifying mask and Immune Boost essential oil blend in a handy roll-on wand. And now there’s another reason to click buy: the brand is launching a new hand sanitizer on April 15, after which a complimentary bottle which will be placed in every customer’s order (while supplies last). What's more, True Botanicals has pledged to donate more than 3,000 units of the hand sanitizer to Baby2Baby for the organization’s “Rescue Bundles,” which it distributes to homeless families and foster children. After all, beauty is as beauty does. 524 Washington St., 415.496.3023, truebotanicals.com

True Botanicals Skin Care Clinic

The aromatherapy bar

The skin clinic

The new Pacific Glacial Clay Detoxifying Mask