Global lifestyle hospitality brand sbe continued its giveback program for its furloughed and laid off employees with a care package delivery to its San Francisco team members. 75+ curated care packages were shipped directly to affected San Francisco employees, as a result of the COVID-19 global pandemic.
Each package contains household essentials like cleaning supplies, toilet paper, bath products, non-perishable food like tomato sauce, rice, beans and pasta, cases of water, $50 gift cards for gas and groceries, and more.
Local Umami Burger locations in the San Francisco area include Oakland and Soma District, which are both still currently available for pick-up orders and third party deliveries via food delivery apps.
Founder & CEO Sam Nazarian, a prominent name in the hospitality industry on a global and national level, especially in Los Angeles, Miami and New York, has been taking incredible action in response to the pandemic. In mid March he launched a GoFundMe page to support the hospitality community featuring a heartfelt video to help his hundreds of affected sbe employees, showing his incredible leadership. For every dollar raised sbe is matching by dollar, and so far over $115k has been raised. Link to Go Fund Me: sbe.com/gofundme
To date, over 2,000 packages were disseminated to employees in markets including Los Angeles, Las Vegas, Miami, and now San Francisco and Chicago.
"This fund has been set up to benefit the men and women that have served our restaurants, bars and nightlife venues for the last 20 years. This is an unprecedented time – we have never seen anything like this. These funds will directly benefit all of the sbe team members who cannot come to work and to support themselves and their families. In addition to this page, I am personally taking efforts to ensure we care for our team members who are temporarily out of work by providing extended benefits coverage and a combination of pay from sbe, combined with federal and state programs. This industry of 15 million people in the U.S. alone, woke up one morning and weren’t able to perform their jobs. As they have taken care of all of us for the past 2 decades, please join us to support our sbe team members now. We are aiming to go above and beyond for our team but we need your help NOW to help THEM. For every dollar you will donate, sbe will match the amount. Together, with your and our support, we will create care packages to deliver to our team members. Let’s support this incredible Tribe of people who have served and helped us for the past 20 years. Thank you." - Sam Nazarian
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 36 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2020. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel & Residences, and The Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Sam's Crispy, Cleo, Fi'lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, Hyde Lounge, S Bar, Doheny Room, Skybar, Nightingale, Bond, and Privilege. To learn more, visit sbe.com.
Photography by: Provided by sbe