Customer centricity means putting your customer first. From product design to marketing, when a business does everything to treat its customers’ interests and expectations as the highest priority, that’s what you call a customer-centric approach. Companies that adopt a customer-centric approach tend to achieve an enormous level of success that they couldn’t have otherwise. One such company is Gold Silver International Exchange (GSI Exchange), based out of Palm Beach County, Florida.
In a customer-centric strategy, profits are secondary to customer satisfaction and trust. Yet bridging the gap between company earnings and customer needs often requires many changes. For example, GSI Exchange saw multifold growth when it started listening directly to its customers instead of company-focused executives and consultants.
The average Joe or Jane looking to invest in precious metals like gold and silver has their share of suffering due to unethical practices in the precious metals industry. Scams and sky-high prices abound at the industry’s core, with many people losing their savings because of them. GSI Exchange aims to give that breath of fresh air so badly needed in a market riddled with bleak happenings and shady practices. What sets GSI Exchange apart from its competition is that it shows genuine care. As a customer of GSI Exchange, not only can you invest in physical gold or silver coins, but you can also gain access to the latest and most relevant precious metals information and education from knowledgeable professionals. That helps build trust, as information is critical in this industry.
Time and again, investors of precious metals have complained about the lack of trustworthy information on buying gold and silver coins or gold and silver IRAs. But there are very few sellers who will actually stand up and do something about it. That’s where GSI Exchange’s customer-centric approach goes against the grain of industry conventions. With its help and guidance, you know exactly what it is that you are getting into, and what to expect. Plus, you also receive useful tips and hacks on building a better portfolio.
When GSI Exchange switched to this approach of building trust through educating customers, the company saw exponential growth over a short time. The team’s advice to businesses everywhere? “Listen to your customers. They know best.”
Photography by: Courtesy of: GSI Exchange