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How It's SFMade: Fancy Fancy Feast

Caleb Pershan | May 10, 2013 | Story

If America is driven by a consumer culture, then San Francisco is driven by a smart consumer culture. You know: local, sustainable, savvy. That also describes SFMade, a non-profit organization of over 400 city manufacturers that’s the next coolest thing to a guild. Through Sunday they celebrate SFMade Week with special tours and events, and we observe with daily profiles of need-to-know SFMade brands.

Why should the joys of fresh local food be limited to the human race? Don’t answer that. Jeffrey’s line of organic, all natural pet foods is available at their mini-chain's two storefront locations, (Duboce Park: 284 Noe St., North Beach: 1841 Powell St.). Here’s the nitty-gritty on their gourmet grub.

Ditch the Formula: “There’s a lot of crap on the market for animals,” says store manager Anna Thiel. But all of Jeffrey's recipes come from a book called Dr. Pitcairn's Natural Guide to Health for Dogs and Cats—the Alice Waters cookbook of four-legged creatures. Their food incorporates hormone and antibiotic-free meat, eggs, and organic vegetables, plus more unusual add-ins like kelp flakes and wild Alaskan salmon oil. In case you were tempted to try Jeffrey’s yourself, bear in mind that recipes also call for ground organ meat. The company makes grain-free versions of their recipes, in case your pet is going gluten-free.

Spare the Kibble, Spoil the Pet: If your pet is an extension of yourself, then the argument for feeding your pet well is an extension of the argument for eating your own food fresh and unprocessed. “The more fresh food that we eat, the better off we are," says Thiel. "You get more enzyme accessibility that way, which is necessary for digestion.” And that’s just the scientific argument. “The old advice is you feed puppy formula, and then you feed an adult formula, then a senior formula, all from the same brand. No person would be happy eating the same food every single day for their life.” If your puppy or kitty could talk, that’s probably the first thing they'd say.

“Feed ‘em raw”: The probiotics in raw meat are beneficial for your pet's digestion, the company claims, and using higher-quality meat alleviates concerns about bacterial contamination. Though the price tag is a leap compared to kibble, the brand's success thus far indicates that picky Bay Area pet owners are willing to splurge. "And say you were to make the same food yourself at home, buying the same ingredients, you definitely would be spending more money." Besides, who makes their own pet food at home? Maybe in Berkeley.

Monday: The vibrator with flash storage.

Tuesday: The presidential iPad case.

Wednesday: Be a custom wood cartographer.

Thursday: Messenger bag capital of the world.

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