Outside Lands Festival.
This weekend's Outside Lands Festival is another coup for Another Planet Entertainment CEO Gregg Perloff and VP Allen Scott. Here, they spill the beans on how they orchestrated another year of the city's biggest music party.
Outside Lands sold out in less than 24 hours back in April. Is that because Kanye West is headlining? Or because the Kardashians might be trolling the festival grounds?
Allen Scott: I think we hit a tipping point last year when it sold out far enough in advance that a lot of people got shut out. This year, those people were going to make sure that they got tickets right out of the gate. We sold half of our capacity before we even announced the lineup.
OSL has gained the same notoriety as Coachella or Bonnaroo. How do you safeguard your festival from the hordes of twentysomethings tripping on Molly?
Gregg Perloff: There’s not as much testosterone at this festival as there is at others. But we also hear how receptive and appreciative our audiences are. And it’s pretty hard to be an asshole in Golden Gate Park.
Back to the lineup, which doesn’t include Outkast. What’s the beef?
AS: We want to make a unique lineup, not only for the Bay Area but also for the entire country. We wanted to be the one of 45 festivals to not have Outkast.
GP: And we think about what’s the right stage for that artist. We’re shaking things up with the main stage and Kanye.
Oh boy. He’s on the Polo Field?
AS: And before him we have Disclosure, Chromeo, and Holy Ghost.
A dance party!
AS: Yeah. We’ve never had a dance vibe on the main stage, so this is kind of flipping it around.
Why? Trying to throw the copycat festivals off the scent?
AS: You can try to replicate OSL, but you can’t. We’re celebrating the Bay Area, and you can’t copy that in Atlanta or Chicago.