LensCrafters Celebrates 40 Years and New Spring Eyewear Trends

Contemporary San Francisco flagship offers customers a personalized vision journey to finding the perfect frame.

A pair of glasses is more than just an accessory. It’s an essential part of your everyday health and an opportunity to showcase your individual style—and no company understands this more than LensCrafters. Celebrating 40 years of high-quality eye care and personal style this year, LensCrafters shares some of their favorite frames for spring fashion.

When the brand launched its first store in Florence, Kentucky, in 1983, it revolutionized the eye care experience for consumers pairing state-of-the-art technology with a personal approach to eye care. Since then, LensCrafters has created a one-of-a-kind experience that makes it possible for customers to find prescription glasses that are high-quality, stylish and true to their personality.

“This is a remarkable milestone for LensCrafters, 40 years of commitment to ensuring our patients and customers have access to the best eye care and eyewear in North America. It’s also a testament to our amazing team of store associates who we rely on daily to provide a best in class experience that the brand is known for. We want to continue being the top destination in the communities we serve by offering the best vision care solutions that allow our customers to express themselves while also seeing their best,” says LensCrafters President and General Manager Alfonso Cerullo.

Since its inception, LensCrafters has stayed committed to this idea while continuing to evolve and innovate—utilizing new technologies and tools to adapt to the digital world and their customers' needs. One example of the brand’s commitment to innovation is the Smart Shopper Virtual Mirror in the reimagined San Francisco flagship, which debuted a new modern look last year.

With this interactive tool, along with the store’s unique shopping experience, customers can easily explore and try on as many styles as they want, and even customize their frames. The flagship features an expanded selection of designer eyewear brands, including Burberry, Tiffany, Versace, Prada and Dolce & Gabbana, as well as the latest innovations in clear and sun lens technology.

The store also showcases a dedicated footprint and display for Ray-Ban Stories, the first-generation of smart glasses. The smart glasses will be showcased in a unique setting where customers can experience how Ray-Ban Stories can capture, share, and listen at a moment’s notice.

Take it from style icon Sharon Stone, the face of LensCrafters’ 40th Anniversary campaign: “The right pair of glasses can provide a fresh twist to elevate your style while taking your overall health into account,” she says.

Here, LensCrafters shares four fashionable frames to take your spring style to the next level.

Classic With a TwistBurberry

Characterized by a rounded square shape, these Burberry frames are an instant classic, with a subtle twist: the end of each arm is wrapped in the iconic Burberry stripe. Available in black, gray, or dark havana, these glasses pair effortlessly with blue jeans and a white tee for a timeless look.

Bold and GoldTiffany

Add a little edge to your spring wardrobe with these show-stopping Tiffany sunglasses. The flat lens creates a striking silhouette, while the alternating gold T pattern at the temples brings the bling. Pair these frames with a leather jacket to achieve that effortless cool-girl look.

Sophisticated StapleVersace

Square acetate frames get a luxe upgrade with Versace’s instantly recognizable gold “Head of Medusa” logo adding a touch of glam on the arms. Whether you choose the black, gray or dark havana frames, these glasses will give your work wardrobe some extra pizazz.

A Touch of ColorDolce & Gabbana

With slender gold arms featuring the classic D&G logo, these Dolce & Gabbana frames add an air of elegance to any outfit. Pair the pink rose or pale blue petroleum shades with floral patterns for a quintessential spring look, or try the deep red Bordeaux hue with heels, slacks and a lace top for a sophisticated vibe—bonus points if you match with a wine-colored lipstick.

Find these four styles and so many more at the San Francisco flagship store located on 685 Market Street or at www.lenscrafters.com.