Take me to your river, I want to go. Take me to your wardrobe, I want to know (what’s in there). Musical heartthrob and lyricist legend Leon Bridges is going to show you exactly what's in his closet, and you can even rent some of his on-stage looks thanks to his collaboration with retail fashion platform Wardrobe.
Is that Grammy outfit your favorite celebrity wore the perfect look for your night out on the town? Are you unable to find it anywhere and at a loss for how to mimic it? Wardrobe can fix that!
The company is positioned as a sort of Airbnb of closets, allowing users to lend out their own clothes for a fee or renters to borrow select pieces for an agreed-upon period of time.
As consumer demand for new designs and high fashion increases so does the fast fashion industry. Wardrobe hopes to combat those ineffective fashion solutions as well as expensive fashion rental services within the "circular" fashion movement.
Recently, the platform has partnered with celebrities willing to give fans and Wardrobe users access to some of their most iconic pieces. In Bridges' Wardrobe closet, users and fans will find pieces the singer wore during performances at The Hollywood Bowl, The Tonight Show and more.
Bridges' closet joins other A-list celebrities including Marquita Pring, Nina Dobrev, Antoni Porowski and more.
Not only can users borrow from celebrity closets, they can also borrow from other users’ closets. High fashion brands such as Chanel, Louis Vuitton and Gucci are available for rent from select users as well.
Once the user discovers a product they like, they can rent it for a given amount of days then return it to the company to be dry cleaned and returned to its original closet.
Wardrobe is community-driven platform that works with local dry-cleaners to serve as a hub spot for pre-wear pickups and post-wear dry cleaning, bringing in more revenue and customers for the local businesses.
Bridges' wardrobe launches today via Wardrobe online and as an app in the AppStore.