Chung picks many neutral pieces and colors that can be worn at least three different ways. This simple but edgy philosophy attracts those who appreciate sharp tailoring and avant-garde fashion. Here a model is shot in UNIF motorcycle pants, Back by Ann-Sofie Back shirt, and American flag moto-jacket by L.A.-based UNIF.
Chung’s photo stories demonstrate how to style new inventory. UNIF motorcycle pants, Back by Ann-Sofie Back shirt, and American flag moto-jacket by L.A.-based UNIF. (Photographer: Cody Rasmussen; Model: Brianna Olenslager; Location: ACRE /SF.)
Chung posts weekly outfit combinations to show clients how to mix and match various pieces. “Recently, I did a twin-themed photo shoot with my doppelgänger intern that showed the two of us in chunky knitted sweaters, scarves, and gloves,” Chung says. Braided scarf and braided sweater by Eve Gravel.
Chung and her doppelgänger intern show off Hikaru Noguchi fairisle gloves and a grey wool cardigan by Kai-aakman in a blog post showing how to wear chunky knits. “I think the blog helps display potentially odd pieces, because styling is the hardest part of shopping," Chung says.
The lookbook for Pacific Height's Curve is a mix of high and low textures. See it here.
The Look & the Book: A playful jumble of photos, style advice, and store updates, Acrimony’s well-written blog mirrors the boutique’s smart, modern aesthetic. Each staff member highlights in-stock favorites, shares current inspirations, and posts photos of his or her individual style.
The Local Twist: When Owner Jenny Chung noticed the colors exploding in her clients’ closets, she decided to bring back black for spring, even though other boutiques look like Crayola boxes. “Color is cyclical, because everyone gets really into it; then they look in their closets and realize everything is colored,” she says. “Black is wearable, and people always need it in their wardrobe.” 333 Hayes St., Ste. 100, 415-861-1025, shopacrimony.com