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Local lookbooks: BellJar

Olivia Martin | February 24, 2012 | Lifestyle Style & Beauty Story Style Fashion Shopping

The Look & the Book: Owner Sasha Darling’s background as a stylist helps her produce elaborate, seasonal lookbooks shot all over the state. For spring, Darling opened her Spanish-style Silver Lake apartment and brought five portraits of Frida Kahlo to life. For a personal touch, Darling frequently updates BellJar’s blog, titled Lovely Little Blog: The Glamorous Life of Sasha Darling, with her own musings and artwork.

The Local Twist: “Wherever I go, people know I’m from California because I’m wearing color,” Darling says. Rather than donning many dark layers, BellJar devotees embrace the bright side of San Francisco style with microfiber tights, coats made of Pendleton fabric, and classic blazers worn year-round. 3187 16th St., 415-626-1749, belljarsf.com



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