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Local lookbooks: Downtown

Olivia Martin | February 29, 2012 | Lifestyle Style & Beauty Story Style Fashion Shopping

The Look & the Book: Downtown’s shopgirls will flip up a hem, turn a garment inside out, and coo over the construction of a deceptively basic shift dress. The dark, minimalist design of the shop’s blog aligns perfectly with this precise aesthetic, while the posts update its 12,000 regular readers on new inventory and trends. And because of the many Japanese designers carried, including the goth-inspired If Six Was Nine, owner Michael Kelter has two team members create daily updates in Japanese. This unique bilingual strategy attracts local clients who have trouble finding Japanese lines in the United States.

The Local Twist: Responding to the local penchant for comfort and mobility, Kelter stocks pieces that “won’t take 15 minutes to get into or out of.” 55 Maiden Ln., 415-975-4400, downtownshop.com



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