Metier’s blog began with images snapped by its shopgirls in their spare time. Current/Elliott jeans, Equipment top, Golden Goose sneakers.
Art director Rebecca Goldschmidt credits the blog with fortifying the boutique during the last few years. “We realized the importance of it when the economy crashed in 2008, because we could still reach out to our clients,” Goldschmidt explains. Dress by Rag & Bone.
Dress and crewneck sweater by Vanessa Bruno. Photographer: Rebecca Goldschmidt; Model: Lindsay van Cantfort; Location: Union Square, S.F.
Next, check out Downtown's latest lookbook collaboration with Di Pietro Todd Salon.
Metier hosts a Lizzie Fortunato Jewels trunk show with cocktails to celebrate the new Desert House collection on Friday, March 16 from 5-8 p.m. Read more here.
The Look & the Book: Metier’s blog feels like playing dress-up. It’s crammed with photos of shopgirls modeling new wares like sheer Equipment blouses, worn-in Golden Goose boots, and slouchy T by Alexander Wang pullovers, and it functions as the boutique’s ever-evolving lookbook.
The Local Twist: A city staple for 20 years, Metier is immersed in San Francisco fashion. Describing the boutique’s wares as “classy and elegant,” Goldschmidt and owner Sheri Evans believe that San Francisco style is more lighthearted than other cities’. “New York fashion is trend-based and black and linear, and that’s not going to work here,” Goldschmidt says. “We buy for fashion-loving people who are on the move throughout the city all day long.” 355 Sutter St., 415-989-5395, metiersf.com