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Local lookbooks: Mira Mira

Olivia Martin | February 24, 2012 | Lifestyle Style & Beauty Story Style Fashion Shopping

The Look & the Book: In the boutique, racks are filled with the sort of embellished tights and highwaisted jeans worn by every Valencia Street girl on a bicycle. But Mira Mira also challenges customers to try something new; its debut lookbook (launched last fall), featuring lace minidresses and chiffon blouses, pushed the shop to the forefront of the Mission style scene. “I wanted to communicate the essence of the shop because we were only six months old at the time,” says owner Mira Pickett.

The Local Twist: When this past October was sweltering, Pickett kept summer inventory up and only brought out a few fall pieces to help her clients mix in seasonal items. She also supplies customers for unusually cool summers. “I stock skirts and shorts that can be worn alone or over tights. That way, if you venture over any of the bridges, where it’s warmer, you don’t have to buy new clothes,” she says. 3292 22nd St., 415-648-6513, miramirasf.com



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