With Pride month and the much-awaited parade being extravagantly colorful and vibrantly dazzling, we want to ensure that you have your makeup look ready to impress for all the can't-miss activities.
To celebrate and highlight our city's creativity and local businesses, we have rounded up locally-founded and based makeup and skincare brands that carry the most inclusive and high quality products. These brands not only provide Pride month specials and assist queer resources, but specialize in holistic, sustainable, and cruelty-free products perfect for the hot coastal summer as well!
See also: Find Your Perfect Pride Outfit At These Best Castro Fashion Shops
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225 Bush St, 20th floor / Website
Founded by Indiana twin sisters who moved to San Francisco's Mission District, since its inception in 1976, Benefit has now flourished as one of the most globally renowned beauty brands. Currently run by the co-founder's daughters and nieces, Benefit truly values family care and hospitality, even launching the philantrophic initiative, Bold is Beautiful Project, which collaborates with charities to empower women and young girls.
This year, catch Benefit proudly marching at the 52nd SF Pride Parade.
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2136 Fillmore St / Website
Credo Beauty is all about clean products with ethical and conscientiously inclusive practices. They carry over 130 different brands, 90% of which are owned by women. Credo is also donating $25,000 towards supporting The Trevor Project, the powerful global prevention and crisis organization for queer youth.
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Various / Website
Founded right in Oakland in 2004, e.l.f. is dedicated to cruelty-free products that also generously supports various organizations and movements such as Win Against Breast Cancer, relief after Japan's earthquake, and more. For Pride the incredible brand has launched their exclusively new and limited Pride Edition Big Mood Mascara.
The entirety of proceeds from these purchases will also go to benefitting the It Gets Better Project, which is a non-profit devoted to uplofting and empowering LGBTQ+ youth through global storytelling.
See also: 10 Bay Area and National Organizations With LGBTQ+ Resources to Platform For Pride Month
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5885 Hollis St ste 100, Emeryville / Website
With their labs right in Berkeley, Biossance beautifully combines science with skincare. Originally patenting technology to aid in creating an accessible cure for Malaria in 2003, Biossance has since adapted this for beauty, utilizing distinct natural ingredients to craft summer-ready products that are sustainable, environmentally-friendly, and healthy for both you and the planet.
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1825 Bush St / Website
Ayla Beauty focuses on nontoxic and effective products at their cute Japantown storefront. This is a must-visit in the area for the most delightfully curated selections carefully chosen by mindful finder, Dara. Definitely do not hesistate to ask for their exceptionally friendly and personalized service when it comes to which products will treat you the best for the summer sun and heat.
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1740 Beach St / Website
Inspired by the natural beauty of California gardens, Earth Tu Face showcases the most pure skincare guaranteed to soothe and rejuvinate your skin. Using sustainable ingredients packed with revitalizing vitamins and nutrients such as rose petals and calendula flowers right from their organic garden, this amazingly refreshing shop will truly prepare you for the warm summer mood.
Support your skin for the summer, and the stellar LGBTQ+ resources these shops partner with for a sunny Pride month that is sure to be just as gorgeously stunning as you!
See also: Stay At These Market Street Hotels For Best Views Of The Pride Parade
Photography by: RODNAE Productions/Pexels
