Onassis Clothing 845 Market St. (near 4th St.) 415-281-8888: Cavalry twill blazer, $248; Cavalry twill five-pocket jeans, $128; belt, $99; leather bracelet, $68; dip-dye scarf, $78; leather shoulder bag, $388.
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Alexander McQueen 58 Geary St. (near Grant Ave.) 415-956-2721: Open-weave sweater, $845; jacquard cuffed trousers, $975; Illinois leather sneakers, $815; Anatomical Twin ring, $215; Twin Skull bangle, $330.
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John Varvatos 152 Geary St. (near Stockton St.) 415-986-0138: Hampton three-piece suit, $2,295; slim-fit spread-collar shirt, $245; tie, $125; Richards monk boots, $698; pocket square, $110.
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Al’s Attire 1300 Grant Ave. (near Vallejo St.) 415-693-9900: Bespoke plaid suit, from $995; tuxedo shirt, $229; bespoke oxfords, from $389; pocket square, $79.
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Orzie Douglas, a style writer for local fashion blog the Avant Gardist, isn’t asking much. “I’m not saying you should run out and buy some poly-patterned suit,” says the Ann Arbor, Michigan native, who has taken up the torch of persuading San Francisco men to step up their fashion game. “You don’t have to reinvent the wheel, but guys: There’s a whole spectrum of color beyond blue.”
The natty Pac Heights resident isn’t your typical urban peacock, he insists, nor is he a label snob. “It’s not like if you have 20 grand to throw at the problem, you’re suddenly a good dresser,” he says. Among his pet projects is gussying up the rumpled startup set. “I know this is a tech city,” he says ruefully, “but I don’t like when you can tell what a person does for a living by what he’s wearing.”
For his part, Douglas champions thoughtful basics: tailored jackets, fitted jeans, and oxfords. Therein lies his pitch to San Francisco fellows, as he calls them in his column: One can be fit- and fabric-conscious without skewing schlubby or flashy. “Most guys have been dressing the same way since they were 10 years old,” he says. “You can be a guy’s guy and still put some thought into what you’re wearing.” Above, Douglas in four spring looks from local stores.
Originally published in the March issue of San Francisco