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Look Here

Olivia Martin | February 13, 2012 | Lifestyle Style & Beauty Story Style City Life Fashion Shopping

The number of times we’ve all wailed “I’ve got nothing to wear” in front of a full closet is more than a little embarrassing. And iPhones filled with fashion apps don’t help: The sites feature fall clothes in the spring and highlight runway pieces that aren’t wearable on the street (unless a chauffeur hovers nearby). Luckily, San Francisco boutique owners are here to assist with lookbooks, Tumblr pages, and blogs that communicate a truly ready-to-wear, city-centric, and in some cases neighborhood-centric aesthetic. Individual designers have long had their print lookbooks, but the new twist is that shops are combining looks from multiple fashion lines to showcase their style sense and to help actual people figure out what to wear. (After all, a Mission artist might do something very different with those Rag & Bone jeans than a Marina PR rep would.) And, inspired by the region’s infamous microclimates, most of these stores are showing what to wear right now instead of following production-calendar mandates. So when you’re ready to debut a coat in April or shorts in October, click on these sites.

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Love these local looks? BellJar hosts a launch party for our March fashion issue with cocktails, music, and a 15 percent discount on all apparel Friday, February 24, 6-9 p.m. at 3187 16th St. 415-626-1749


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