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Magnificent Obsession: Project Juice

Rebecca Flint Marx | December 15, 2014 | Story

Just in time for flu season, the proliferating Project Juice chainlet has added a line of Wellness Shots to its arsenal of relentlessly wholesome cold-pressed libations. With names like Tummy Tonic, Liver Flush, and Turmeric Tonic, they leave no question as to their function: this is drinking for a cause—the cause being your bodily well-being. But they’re so flavorful and vibrantly colored that you’ll want to drink them even if your immune system is feeling robust.

I’m a particular fan of Tummy Tonic, a feisty little brew of apple cider vinegar, ginger, aloe, and live probiotics. Project juice advertises it as “great for digestion”; I'd add “congestion” to that—the combination of ginger and apple vinegar acts like a Shop-vac to my sinuses. Liver Flush, meanwhile, is endowed with beet juice, milk thistle, burdock root, and a shock of cayenne. The latter is also a prominent element of the Flu Shot, an orange elixir containing echinacea and reishi.

Turmeric Tonic is on the mellower end of the spectrum, as is the E3 energy shot, a concoction starring blue-green algae. the whole roster is available at all of Project Juice’s locations, including the new Valencia Street outpost that opened in November.

Originally published in the December issue of San Francisco

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