At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


Most Likely Reactions to Superbowl L

Scott Lucas | May 21, 2013 | Lifestyle Story City Life

Cheering: Can you remember the last time that Mayor Ed Lee received a standing ovation? But that's what happened down at City Hall when the news broke.

Bargaining: All that clicking you just heard? Hordes of San Franciscans registering their apartment with Airbnb so they can sub-let their places to out-of-towners in 2016.

Leftie Hand-Wringing: We can just see the headline in the Bay Guardian tomorrow—"Football for the Rootless Super Rich."

Hoping for Home Field Advantage: You know we're all thinking the same thing. What if the 49ers are playing? Funny you should ask.

Head-Shaking: The old-timers out there, and more than a few new ones, have to be feeling a little bitter that the next Super Bowl to be played in San Francisco won't actually be in San Francisco, but at the team's new home in Santa Clara.

Envy: Sorry Miami.

Have feedback? Email us at
Follow us on Twitter @sanfranmag
Follow Scott Lucas on Twitter @ScottLucas86


Photography by: