New Doors

Sara Johnson | November 17, 2011 | Lifestyle Style & Beauty Story Style Fashion Shopping

Recipients can be checked off lists with one ring of the register rather than a point-and-click procedure followed by the week-long wait for UPS to arrive. This Friday, SoMa-based leather handbag line 49 Square Miles, headed by a former Esprit de Corps executive, opens its first-ever retail space in South San Francisco. Highlighting the company’s local roots, founder Lisa Rissetto snagged a display for jewelry at the Alameda flea market. The leather emporium follows international cashmere line Pashma, which opened its first stateside shop (it already has outposts in New-Delhi and Singapore) on Union Square’s storied Maiden Lane a few weeks ago. Store co-founder Madhvi Pratt’s treasure-box of sweaters and printed wraps arrived just as the weather turned cold and financial district bus stops started to feel as though they were located amid the frozen tundra. “We considered opening in New York,” Pratt said, “But this is Union Square—the ultimate destination.” Rather than shopping till you drop, just stop into one of these new additions and call it a day. 49 Square Miles, 160 S. Linden Avenue #200, South San Francisco, 415-904-0690 ext. 20; Pashma, 29 Maiden Lane, S.F., 415-738-8806.

Sara Johnson is San Francisco's style assistant. Email her and follow her on Twitter @saraa_johnson.

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