The San Francisco flagship store shines as brightly as its contents.
The reimagined flagship store was unveiled on the heels of boutique openings in the Meatpacking District and Waikiki.
One would expect any space that houses Hermès (hermes.com) luxury accessories to be the epitome of elegance. And indeed, its fully renovated and expanded flagship store, located at 125 Grant Ave., does not disappoint. Hermès unveiled its new space in November, marking a homecoming for the building where the house first moved to in 2003. But make no mistake, this is a completely new space—all 9,000 square feet of it.
On the first floor, customers will find women’s and men’s silk, fashion accessories, fragrances and equestrian. In addition to a show salon, guests can recharge at the coffee bar on the next level. The second floor was designed to leverage and optimize natural light, illuminating the fine jewelry and watches located here. Also on this level is a wide variety of furniture and home accessories, as well as a made-to-measure service and craftsman.
The boutique was designed by the Parisian architecture agency RDAI. Most noticeable and striking in the design is the newly installed solid oak staircase that weaves through the space, with the Hermès leather universe awaiting guests at its base. It’s clear craftsmanship and creativity aren’t limited to Hermès luxury accessories. Here, the package is just as opulent as the gifts you find inside.