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No gear? No excuses.

Rachel Levin | April 17, 2012 | Lifestyle Story City Life Travel Weekend Escapes

Alite Designs, the online, oh-so-cool camping-equipment company (“We practice ethical and sustainable manufacturing. Go us!”), finally has a home in the real world, in a showroom on Potrero Hill. Founded by former North Face designer Tae Kim, Alite is for those of us who don’t need a $699, good-to-minus-40-degrees- Fahrenheit sleeping bag, because we’re not bound for Rainier to cross crevasses with our ice ax. We’re lugging a bottle of rosé to Dolores Park or frolicking around Mount Tam with a picnic basket. Or maybe—if only we had the right stuff and knew what the hell we were doing—going camping. Enter Alite’s new Ranger Station, a lending library for novice outdoor overnighters. It’s staffed by a real-life “camping coach” and stocked with all sorts of intelligently designed, featherlight—and totally unintimidating equipment from the company’s 2012 spring collection. Now, anyone with a hankering to pitch a tent can (a) learn how to, and (b) borrow the roomy two-person In-law Outlaw. For free! (With a nominal cleaning fee.) 2505 Mariposa St., S.F., 415-626-1526, alitedesigns.com



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