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No More Goodwill Hunting

Sara Johnson | June 13, 2012 | Lifestyle Style & Beauty Story Style Fashion Shopping

Cash-strapped teens and twentysomethings can already score at a neighborhood Goodwill—if they’re willing to do some digging. Enter the company’s newest store, Georgi & Willows, which aims to make the experience a whole lot more efficient. Every item in the place, which opens this month in San Anselmo, is hand-curated by a merchandising team based on the latest trends. That means that everything is something a hip young shopper might consider. You’ll pay a bit more for the pleasure—basics (think tissue tees and shoes) go for $6 to $18; J Brand and Rock & Republic jeans can cost up to $40; and a vintage Missoni jacket might set you back as much as $75. Plus, the clothes are still taken from the company’s regular donations, so they’re bound to be at least a bit behind the trends. Minor quibbles, though, when they’re making it this easy to look good. 647 San Anselmo Ave., San Anselmo, 415-721-7917, facebook.com/georgiandwillow



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