Raising Eyebrows hits bookstores in April. (Chronicle Books)
Cameron Tuttle, author of the bestselling Bad Girl's Guides
Benefit's global brow authority Hilary Foote demonstrates how to enhance your brows with the company's new High Brow.
Local beauty company Benefit teamed up with Cameron Tuttle, author of the bestselling Bad Girl’s Guides, for her latest book, Raising Eyebrows: Your Personal Guide to Fabulous Brows, which hits stores in April. We asked Tuttle and Benefit's global brow authority, Hilary Foote, about the latest brow trends, the “no zone,” and whether there are any DIY grooming tips we can implement.
The book is literally 100 pages on eyebrows. How is that possible?
Cameron Tuttle: Hilary and I struck up a conversation as she was doing my brows at the Benefit Brow Bar in Union Square. She suggested I write a book about brows, and I literally laughed in her face. I didn’t even think I could write a long article about brows. But then I did some research. The eyebrow is actually a sexy little tool that performs a really important function as a tiny rain gutter.
Why should we care about our brows?
CT: Everyone is looking at your eyebrows. There was a study where people were shown mug shots with either the eyebrows or the eyes blacked out. People had a better chance of recognizing people if the eyebrows were visible. They’re also punctuation marks for our emotions—unlike the mouth that can often lie, eyebrows cannot.
Hilary Foote: I’m so glad the science proves what I’ve always felt in my gut. I’ve always said that brows are more important than shoes, because people look at your face before they look at your feet.
What’s the biggest brow trend right now?
HF: They’re full and natural looking, but groomed, shaped, and filled in. Healthy and young.
What’s the biggest takeaway from the book?
CT: Many women suffer from a little-known condition called post-traumatic tweezing disorder. They slip into a state of denial, have nightmares about it. But it’s healthy to look at it and acknowledge it. I can cut my own hair, but let’s be honest, should I? That’s how people should look at eyebrows.
HF: Leave your brows to a professional.
Can we do anything ourselves?
HF: We say in the book to avoid anything in the “no zone”—the area right around the brow.
CT: You can tweeze the “free range” ones, the ones that are obviously in the wrong place, as long as you are doing it in the right way, as we teach you in the book.
The book also includes information about men’s brows.
CT: Even guys could use a little hedge-trimming. Give them a little eyebrow love and suggest going to a brow bar for a date.
HF: It’s the modern-day equivalent of taking a guy for new clothes.