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Review: The Crazy Ones

Jonathan Kiefer | August 22, 2013 | Story Reviews

San Francisco’s resident funnyman, Robin Williams, returns to his wacky-sitcom roots this month as part of a father-daughter advertising duo (the latter half played by Sarah Michelle Gellar) in The Crazy Ones, premiering on CBS during prime time (Sept. 26) and cowritten by another local, David E. Kelley (Ally McBeal, Boston Legal). Quick-witted mayhem ensues when Williams’s cerebral lightbulb flickers on and off with brilliant, Herculean ad campaigns, while Gellar tries to corral Williams’s irrepressible riffing for the sake of business solvency. Here, a breakdown of the show’s cultural influences.

20%—Clint Eastwood's 2012 Super Bowl commercial
5%—Mad Men
17%—Musical episode of Buffy
8%—Shameless McDonald's endorsement
20%—Startup culture's lack of hierarchical structure
15%—1990's Crazy People (about an ad genius in an insane asylum)
12%—Apple's 1997 "The Crazy Ones" commercial
3%—Kelly Clarkson's post-Idol career uncertainty

Originally published in the September 2013 issue of San Francisco

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