Tory Burch
No matter the weather during San Francisco’s unpredictable summers—glorious sun or fog and wind off the Bay—it’s always blooming inside Tory Burch’s new flagship store on Union Square. With an ivy-covered lattice laden in blossoms and faux lemons, the spring/summer 2019 collection, with its delicate flower motifs and flouncy silhouettes, couldn’t be more at home. The location also befits the designer, who is known for her female empowerment message: The store is set on the ground floor of the Town and Country Club, which bills itself as the second oldest women’s club in the U.S. “There is no other city like San Francisco,” Burch says. “I love the people, the art and, of course, the architecture. We have been wanting to find the perfect location and are thrilled to open in Union Square.” 222 Stockton St.

Gorjana
If it’s summery light-as-air bling you’re after, look no further than the new Gorjana boutique in Pacific Heights. The Laguna Beach-based brand from designer Gorjana Reidel is all about delicate jewelry meant to stack, layer and mix-and-match. The brand, founded in 2004, has nine stores, most in Southern California and New York, with San Francisco as the latest. Gorjana’s first foray into the Bay Area fits right into Fillmore Street’s elegant portfolio of fashion boutiques, but brings a diversity of price points for shoppers focusing on the bottom line, as well as a much-needed casual vibe. Think white walls and earthy tones, lots of plants and indigo dye touches. On the shelves and in the cases, skinny gold-plated necklaces, trendy hoops with shimmering zirconia embellishment and other easy-to-wear staples await. Walking away with a few treats and saying goodbye to less than $150 might be impossible. 2056 Fillmore St.

Fite
No matter the designer label, pulling together an outfit requires staples, and San Francisco’s Holly Peterson struggled to find quality tops that weren’t stratospherically priced. If she was having trouble, she thought, others must be too. The solution? Her own boutique with cashmere and linen T-shirts, called FITE (pronounced fight). The machine-washable T-shirts, camisoles and tanks are made of a cashmere-modal blend and offered in white, black and navy—the basic noncolors San Franciscans love to wear. Its spring/summer 2019 offerings include a new linen collection of T-shirts and tanks with a slightly more textured finish and just the right amount of decolletage. Another welcome addition is a selection of styles with a navy, white and metallic stripes print. And, since the Bay Area is full of microclimates, it’s handy that the shirts come in a variety of sleeve lengths: long, short and a layering-friendly elbow length. Betty Lin, 3625 Sacramento St.

Originally published in the June issue of San Francisco

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