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A stateside coup

Jennie Nunn | March 20, 2012 | Lifestyle Style & Beauty Story Style Shopping Beauty

When French perfumers Fabrice Penot and Edouard Roschi decided to open the fifth branch of their Le Labo perfumery–cum–industrial lab, they opted for San Francisco over Paris. “When we plan our new openings, we simply ask ourselves, ‘Where would we like to live or be happy to visit?’ We already sell at Colette here in Paris, so San Francisco was an obvious answer,” Penot says. (They specifically chose Fillmore Street for its “village-like” atmosphere.) The perfumery part of the boutique is stocked with one-of-a-kind elixirs, soy candles, and detergents; and the lab refers to the onsite blending station, where the fragrances (all vegan and unisex) are created. If you’re longing for a tropical vacation, try Neroli 36, with its just-washed-ashore-onto-a-far-flung-beach vibe. And if you’re on the prowl, go for Patchouli 24, which has what Le Labo calls “violent animal notes”—“softened,” though, with a “touch of vanilla.” 2238 Fillmore St., S.F., 415-931-3212,

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