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Storecaster: Wilkes Bashford 2.0

Lauren Murrow | November 13, 2012 | Lifestyle Story Shopping

Union Square power-suiter Wilkes Bashford, a San Francisco fixture since the ‘60s, will unveil a seven-story facelift of its iconic store on November 15. The yearlong Gensler-designed renovation introduces a number of aesthetic tweaks—new fixtures, limestone and mosaic detailing, display cases trimmed with reclaimed Presidio eucalyptus—as well as big-ticket upgrades like an ornate marble and wrought-iron grand staircase and a new high-speed elevator.

The townhouse-inspired transformation corresponds with the debut of several splurgy Italian in-store boutiques, including Loro Piana, Kiton, Brioni, and Ermenegildo Zegna. But the real pièce de résistance is the made-to-measure suiting lounge, a swanky penthouse outfitted with leather club chairs, a fireplace, and a full bar.

375 Sutter St. (near Stockton St.), 415-986-4380



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