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The You-Haul Bike

Sara Johnson | October 19, 2011 | Style & Beauty Story Style

Rock star industrial designer Yves Béhar’s latest creation for his company, Fuseproject, may help San Franciscans finally ditch their cars. A few years ago, Béhar noticed the startup kids in his SoMa office riding in from the Mission on their fixies. He was inspired by the realization that “more and more people want to live locally,” he says, and he liked the fixie’s simplicity, but his own commute often included grocery shopping and chauffeuring his kids. So he set out to create a bicycle version of the pickup truck, coincidentally around the same time that the Board of Supervisors came up with a plan to ensure that by 2020, 20 percent of all local trips will be made by bike. His new backward tricycle–shaped cargo bicycle, the Local, was created in partnership with Santa Rosa–based bike builder SyCip and released last month. Its sturdy, weather-resistant wood platform can haul your surfboard, your amp, your toddler, or even an adult, and its welded-steel frame is lightweight and narrow enough to fit into San Francisco’s inconsistently sized bike lanes. Orders for these custom-made cycles are already flowing in. Béhar’s will be blue and white, with a matching Jambox wireless speaker.



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