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Trappings: Talk, Show, Host

Joanne Furio | January 19, 2018 | Home & Real Estate Story Home Life


Twelve years ago
, Dava Guthmiller, founder and creative director of the design firm Noise 13, lugged a steel lawyer’s bookcase, one of her few possessions, up two flights of stairs into a two-bedroom rental in Potrero Hill. Much has changed since. Now many more things fill her apartment, where three bay windows provide a postcard view of San Francisco that Guthmiller has refused to obstruct with window treatments. This is a comfy and unpretentious home where mid-century knockoff s mingle with real mid-century chairs found at the Alameda flea market and vintage collections she and her husband, Jon Bradford—who heads the custom motorcycle parts company Bradford & Co.—have built over the years.

“If the whole apartment looked like it came from the same store, I’d be a little bit bored,” Guthmiller says.

What has allowed her to acquire her ever-widening collection is the success of Noise 13, which has grown from a small design firm working with local restaurants into a multimillion-dollar branding and design agency whose clients have included Uber, Twitter, and SHN. That success has led to a new venture for Guthmiller, who along with colleague Arianna Orland is hosting her own design conference this month: In/Visible Talks will take over the Pearl on January 11 and bring together big thinkers and doers, including Marta Harding, design lead at Ideo; Maria Giudice, vice president of experience design at Autodesk; Rob Goodman, creator and host of the Making Ways podcast; and Jenny Odell, an artist and Stanford professor whose presentation theme is “How to Do Nothing.”

“We want to bring together people in multiple mediums,” Guthmiller says, “because when we talk about the creative process, inspiration, challenges, those kinds of things are pretty equal no matter what you’re doing.” In/Visible’s name comes from the invisible process of creation that takes place before the public sees a finished product.

“We want to talk about things nobody talks about and get creative again.” As she prepared for a day’s worth of conversation, Guthmiller shared some of the objects in her home that she finds meaningful in the slideshow above.

Originally published in the January issue of San Francisco

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