When you spend your days working on digital products—intangible and ephemeral—it's hard not to romanticize physical labor. You know, the kind of sweat-inducing, callus-raising work that climaxes in a wooden chair or a Buick or whatever the heck it is that Americans used to make. That will-to-work must itch particularly badly over at the Twitter mothership.
That's about the only explanation we can come up with for why the company just installed two real-life, 100-year-old log cabins from Montana in its mid-Market offices. Because nothing says "I cling to a romantic vision of how much better it was in the dusty past that I cobbled together from Back to the Future, Part Three, Woody in Toy Story, and Red Dead Redemption" than log cabins installed in your office for your own personal amusement.
The Marin Independent Journal broke the story this weekend, writing about how San Francisco architect Olle Lundberg will be installing the two 20-by-20 foot cabins in a casual dining space at Twitter HQ. "You can see the hand of the original craftsmen who built them," Lundberg told the IJ. "It's kind of cool that cabins that were built sometime in the 1800s have now reappeared. The guys who built them are long dead, of course, but are sort of still here. I kind of like that."
It's not the first time that Lundberg has reached for a recycled feel for Twitter's offices. The IJ writes that, "Lundberg, who lives in a decommissioned Icelandic car ferry docked at Pier 54 in San Francisco's Mission Bay, had already reused wooden planks from the lanes of an old bowling alley, with some of the original nails still visible, to build the reception desk in Twitter's main lobby, which features real tree branches sandwiched between layers of glass. As wall decor, blue Twitter bird logos have been fashioned out of vintage California license plates, and # and @ symbols have been routed into slabs of raw wood."
The cabins were built in Montana by homesteaders, before going up for sale on Craigslist and ending up with Lundberg. He shipped them to Vallejo, where he restored some of the wood, and from there to the controversial mid-Market digs, where they will be decked out with booths, televisions, and coffee stations. Said Lundberg of the cabins, in what history books will come to be recognize as the Zeitgeist of the Second San Francisco Tech Boom speaking ironically through him, "It isn't something fake. It's real."