At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


Viral campaign since last year's Old Spice guy

Josh Sens | Photo: EVB | June 17, 2011 | Story News and Features Best of the Bay

In an advertising world gone wild for viral marketing, the heir apparent to Old Spice’s hilarious “the man your man could smell like” ads is not a squawking duck that sells insurance; it’s a singing unicorn with a soft spot in its heart—and a hard spot on its body—for Sarah Silverman. Click online. You can hardly miss the sweet interspecies love scene put to the service of Juicy Fruit gum. Who knows what will cause an Internet sensation these days? Apparently, Evolution Bureau does. That’s the small San Francisco shop that dreamed up Silverman and her mythical serenader, then watched them stampede into the zeitgeist, drawing a frenzied 50,000 fresh hits a day. In honor of its work, Evolution Bureau has been named a finalist for the 2011 Effies, advertising’s Palme d’Or. Salon has gone so far as to call the unicorn the best viral campaign since a bare-chested stud became the product pitchman for your dad’s deodorant. It’s hard to imagine what EB could possibly come up with next. But then again, isn’t that what makes a great ad firm great?


Photography by: