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Walking the Red Carpet at Macy's Glamorama

Andrea Powell and Scott Lucas | September 17, 2014 | Lifestyle Story City Life

Friday night, fashion arrived in San Francisco in the form of Macy's Glamorama.

The event took place at the Golden Gate Theater with Donna Sachet, professional soccer player Jordan Stewart, and numerous designers from Fashion Incubator SF in attendance. When Willie Brown stepped out—Sonya Molodetskaya by his side, wearing a black ruffled tube top over a button down denim shirt—he directly addressed the photographers in front of him: “Make sure I look like Denzel.”

Macy’s Glamorama Fashion Rocks is an annual celebration of fashion, dressing up, and people watching, but it's also for a good cause. The largest and longest running HIV/AIDS awareness event of its kind, San Francisco's show benefitted local organizations Glide, Project Open Hand, and the AIDS Emergency Fund. Jason Derulo, the singer of this summer’s breakout “Talk Dirty,” headlined, preceded by pop boy-band Before You Exit. For those keeping count at home, Derulo only said his name twice.

The show was high-energy and a little risque. It was not, as with many fashion shows, full of haute couture, but rather clothes that the audience could purchase online after the show, part of Macy's "new digital shopping experience." The catwalk quickly became privy to a popularity contest, with the models receiving varying levels of applause from a large group of teenage girls in the audience. At one point, models for Diesel's men's underwear line stood shrouded in darkness as spotlights quickly bounced on and off them, accompanied by Queen's "Bohemian Rhapsody."

Naked young men typically steal the show in San Francisco, but at Glamorama, it was eight little girls. Models for Hello Kitty's line of children's clothing, the 11 to 14 year-olds wowed the audience with a dance routine they had learned in just two days. According to the girls, over 300 young dancers from across the country auditioned for the gig. "They were only going to chose four but then they couldn't decide, so they chose all of us," said Charlize Glass, 12, of Los Angeles. None of the girls were from San Francisco, the final stop of Glamorama's three-city tour, having already taken Minneapolis and Chicago. "Macy's is one of those special jobs," said dance mom Helen Murdoch of Los Angeles.

The show ended with Derulo's "Talk Dirty," which the girls were strictly prohibited from encoring to, per Hello Kitty's orders. At the after-party, the young crew rushed to the empty dance floor, quickly gathering a circle of models around them. “We do this in every city, but some people are too shy to get on the dance floor,” said 12-year-old Olivia Salerno of Michigan.

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