At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


What We Saw and Heard at the Treasure Island Music Festival

Graham Hacia and Andrea Powell | October 20, 2014 | Story Music

How to Get in For Free (Without Getting in Trouble)
By Andrea Powell

Approximately 70 Bay Area volunteers showed up for the two-day festival, taking advantage of a unique way to get all the enjoyment while avoiding the $160 ticket price. Volunteers worked five-hour shifts and were given VIP access to roam about the rest of the time. Below, a sampling of what the experience is like, as told by those who lived it.

“I volunteered here three years ago, passing out programs. I still had the email of the lady in charge so I just emailed her and said that me and my friend wanted to volunteer. She was like, ‘Do you want to work the VIP booth?' and we were like, 'Fuck yeah!'” –Kate Malin, San Francisco

“We got on the bus at 10am and got here around 10:20 and then we had to hunt these people down to get me a wristband. But it’s been super chill. Upgrading people to VIP is the scariest part because you have to take their credit card.” – Jordan Beall, San Francisco

“This one couple came up and they said their tickets had already been used, that they bought them from their friends. I felt bad for them because they were like, ‘We paid our friends,’ and I was like, ‘Well your friends fucked you over.’” – Malin

“I’m most excited to see The Growlers and TV on the Radio. This is my fourth year volunteering. I volunteer for Noise Pop year round, at the shows at the California Academy of Sciences and the Noise Pop festivals. I start to see the same people working at them.” – Robert Rogers, San Jose

The Music, the Attractions, and the Porta Potties
By Graham Hacia

Headlined by trip hop legend Massive Attack and Atlanta-based hip hop royalty OutKast, the 2014 Treasure Island Music Festival had one heck of a lineup.

Performances alternated between the two stages, meaning fans didn’t have to choose between hipster-surf rock band The Growlers and psychedelic soul singer Janelle MonĂ¡e or between art rockers Alt-J and electro-house DJ, Zedd. And for those in want of a more innovative musical experience, Silent Frisco featured DJ sets piped in through wireless headphones.

There were also several beer tents, a wide range of T-shirt stands, and a conspicuously placed Ferris wheel. But, perhaps most importantly, the porta potties at Treasure Island were plentiful and surprisingly clean—no easy feat for any outside venue. This isn't to say that the event was exempt from its hiccups (some of which included: mobbed shuttles, microphone issues, and an abrupt as well as unsatisfying finale to Massive Attack's otherwise incredible performance). But it is to say that this still growing music festival is a promising one.

Have feedback? Email us at
Email Graham Hacia at
Email Andrea Powell at
Follow us on Twitter @sanfranmag
Follow Andrea Powell on Twitter @AndreaPowellSF


Photography by: