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A YouTube sensation IRL

Dan Strachota | October 21, 2011 | Lifestyle Story Culture Music

You can excuse the rabid fans of Pomplamoose for being excited. In the past three years, the only places locals have been able to see the pop band have been on the Internet, in car commercials, and at two rare live performances (one in a Laundromat and another at the Warfield Theater, opening for the Dresden Dolls). But at the end of the month, the Sonoma-based act—typically composed of multi-instrumentalist couple Jack Conte and Nataly Dawn—will be playing at the SF Jazz Festival in an expanded quartet format.

Not that this is their first big break. In fact, Pomplamoose soared to popularity with their YouTube “video songs,” kinetically edited narratives that meld perfectly with the duo’s giddy music and deadpan charm. You may also know them from their Hyundai spots, which were ubiquitous during the 2010 Christmas season, or their covers of Feist, Michael Jackson, and BeyoncĂ© (BeyoncĂ©’s scored 8 million views online). But this move to the stage proves Pomplamoose to be the most modern of bands—one that understands how intimacy and unavailability stoke an audience’s fervor.

Oct. 29, Yerba Buena Center for the Arts, 701 Mission St., S.F., 415-978-2787,


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